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One of the great battles to come online is the audiovisual content. The firms specializing in content such as Netflix, Hulu or Amazon itself, have been in recent years to position closing agreements with large firms contents or creating their own content, while large network firms are starting to launch now that battle. In fact, the war for content is becoming more and more widespread and touches more and more areas, as firms are not running and only with the idea of having a fridge content that consumers can see on demand but are also increasingly interested in serving content in real time. Now that consumers are consuming more and more content on the Internet and are increasingly spurning television, the network has to become the great alternative to access that content. And in that battle, social networks are increasingly present. In recent months, different social networks have been positioning themselves more and more in the struggle to gain market audiovisual content. Their approaches are different, but they are all trying to achieve a bit the same. They want to position themselves in what is already being the great point of interest and will serve as a great element of growth (and attracting advertising revenue in the future).
In general, social networks are opening the video. Now you can post videos in virtually all major social networks, which are also betting on a position in the associated advertising market. These videos usually have a specific and limited duration, but still are the first outpost to reach better positions in a war that is more than likely that brands have to sharpen their claws much in the future. The main protagonist in this outpost of the video is Facebook. The social network has yet to take down YouTube (and is still a great distance) but despite this being achieved already become quite a feared contender. Its contents are making many reproductions and are becoming more and publish content directly on Facebook. The second area in which social firms are playing stronger in the real time. Periscope services like Meerkat or have become an element that is used increasingly more (and that brands are increasingly taking game) and laying down social networking companies are showing much more interest. All seem to want to have your tool to upload video in real time. The third field in which social networks could compete in what refers to audiovisual content is the TV.
Watching TV on Facebook
Large firms in the market of social networks have already shown interest in the past to capture the contents of the TV and turn them into social content. Both Facebook and Twitter have encouraged pieces of content that are published or parallel contents are added in their platforms. What now might be looking for is to go one step further. As has just unveiled the US tabloid The New York Post, both Facebook and Twitter are in battle to gain the rights to broadcast programming conventional television.
The two companies are negotiating or establishing the first contacts with the television networks to achieve, as have targeted several sources close to the middle. In the case of Facebook, the social network would have held meetings with different executive of US television channels in recent weeks. What that Facebook would do exactly? It is not known. “They’ve talked about it, but no one has yet seen any demo,” he explained the American middle one of its sources.
The model of how Facebook will that content is therefore still unclear and not really know who try to beat. Will Facebook the next Netflix? Or is the key short videos to YouTube? Similarly, it is unclear how that content is monetizarían, although Facebook is behind a powerful machinery which refers to data that could make your interesting proposal both content producers and advertisers. The first, speculate in the analysis, could put much more specific rates for specific convince the consumer to pay for the content. The latter would be much more effective when target your ads. Although everything is still diffuse, although little is known about what they might really want, two elements are clear. The first is that there is much interest in Facebook and Twitter for the contents (an industry executive says the Post that are seeing a sudden increased interest both about as others) and the second is that switching to this type of content seems pretty organic if you think about what they have been doing and saying (Zuckerberg has said even some video obsession that haunts him) in recent years. (Art. Extracted from Puro Marketing)