Why LEGO priority to their fans?

Brands have to understand “social needs” of consumers, the elements that make interactions and communication in relation to the brand work.

One of the brands that have more pull between a more varied and diverse audience is Lego. The toy company has managed to create a very powerful brand, one that manages to connect very well with audiences and getting to establish valuable relationships with the public. Although their products are intended, in principle, children, Lego have consumers of all ages and all enthusiastic consumers of the firm.

Lego is, in fact, one of the most solid and solvent lovemarks, the most valuable brand in the world toys and one of the most valuable brands also when we turn to the general list of companies. But what has made Lego to connect with audiences in this way and to make as strong positions in its relationship with the market and consumers?

The company has positioned the consumer at the heart of its strategy and has made consumers become more (and very effective) part of its strategy of brand positioning.

The firm, which has behind a long history that has enabled it to become one of those products that pass from father to son, has established not only a strategy very effective product or a kind of style very recognizable and efficient advertising but also a very strong presence in social networks. Lego has created community (which is what really matters, beyond the figures). Her videos are so successful on YouTube and the content of television and have been able to create very niche strategies on Twitter. And, in general, consumers have become sources of content.

 

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One of the brands that have more pull between a more varied and diverse audience is Lego. The toy company has managed to create a very powerful brand, one that manages to connect very well with audiences and getting to establish valuable relationships with the public. Although their products are intended, in principle, children, Lego have consumers of all ages and all enthusiastic consumers of the firm.

Lego is, in fact, one of the most solid and solvent lovemarks, the most valuable brand in the world toys and one of the most valuable brands also when we turn to the general list of companies. But what has made Lego to connect with audiences in this way and to make as strong positions in its relationship with the market and consumers?

The company has positioned the consumer at the heart of its strategy and has made consumers become more (and very effective) part of its strategy of brand positioning.

The firm, which has behind a long history that has enabled it to become one of those products that pass from father to son, has established not only a strategy very effective product or a kind of style very recognizable and efficient advertising but also a very strong presence in social networks. Lego has created community (which is what really matters, beyond the figures). Her videos are so successful on YouTube and the content of television and have been able to create very niche strategies on Twitter. And, in general, consumers have become sources of content.

 

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One of the brands that have more pull between a more varied and diverse audience is Lego. The toy company has managed to create a very powerful brand, one that manages to connect very well with audiences and getting to establish valuable relationships with the public. Although their products are intended, in principle, children, Lego have consumers of all ages and all enthusiastic consumers of the firm.

Lego is, in fact, one of the most solid and solvent lovemarks, the most valuable brand in the world toys and one of the most valuable brands also when we turn to the general list of companies. But what has made Lego to connect with audiences in this way and to make as strong positions in its relationship with the market and consumers?

The company has positioned the consumer at the heart of its strategy and has made consumers become more (and very effective) part of its strategy of brand positioning.

The firm, which has behind a long history that has enabled it to become one of those products that pass from father to son, has established not only a strategy very effective product or a kind of style very recognizable and efficient advertising but also a very strong presence in social networks. Lego has created community (which is what really matters, beyond the figures). Her videos are so successful on YouTube and the content of television and have been able to create very niche strategies on Twitter. And, in general, consumers have become sources of content.