Brands have to understand "social needs" of consumers, the elements that make interactions and communication in relation to the brand work. One of the brands that have more pull between...
THROUGH AN APP, THE NEW CATALOG WILL OFFER THE CHILD THE POSSIBILITY TO CHOOSE THEIR TOYS, SEE HOW THEY MOVE, OR MAKE THE LETTER TO THE MAGICAL KINGS.
With a circulation of more than 3 million copies composed of 424 pages, and more than 2,500 references, the new toy catalog of El Corte Inglés brings as a novelty the possibility of interacting through augmented reality. In this way, the new catalog for this year’s Christmas campaign 2016 will allow the child, through an app available for any mobile device (IOS and Android), choose their toys, see how they move, make the letter to the Three Wise Men And even designing Christmas greetings. Thus, the free app also comes with the aim of facilitating the searches of products by filters by age, by brand or even by category of toy.
Another of the innovations that the company presents is focused on STEM (science, technology, engineering and mathematics) toys, whose focus is on the skills related to these four disciplines. It is intended, with them, to stimulate creativity and develop problem-solving skills. In addition, the most famous licenses will also take part in this catalog, taking prominence both the most famous ones like Paw Patrol, Soy Luna, Princesas & Frozen, Dc Girls, Trolls, My Little Pony or Star Wars; Such as Jappy, Miyo, Eduland, Playland and Rollrun exclusive brands of El Corte Inglés.
En aquest sentit, El Corte Inglés mantindrà la seva política d’atenció al client mitjançant la figura del personal Expert (que assessora els clients sobre els aspectes importants dels productes), el servei de reserves, enviament gratuït a partir de compres superiors a 50 euros , o els serveis Click & Collect i Click & Express.